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Tiding from SG about epic

 Post subject: Tiding from SG about epic
PostPosted: Wed Aug 16, 2006 8:18 pm 
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(tneva82 @ Aug. 16 2006,13:30)
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(Grimshawl @ Aug. 16 2006,14:02)
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do you have anything, any type of evidence that shows that most of the gamers GW lost when epic went unsupported actually switched over to GWs other games?

I know many of GW gamers play many of their games at once.

You have any evidence people just stopped buying GW stuff when they killed epic?

And yes I have evidence. The fact GW hasn't reversed it. If it would be better for their profit margin to support SG they would do it. They aren't idiots. They just are after profit margin. Something folks here aren't interested at.

I'm not trying to be argumentative (honest  :p ), but how does GW's business practices prove that a large number of Epic players switched to playing 40k (or any other GW game)?

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 Post subject: Tiding from SG about epic
PostPosted: Wed Aug 16, 2006 8:56 pm 
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Out of the even dozen people I know who play Epic a grand total of two play 40K or WFB...

The rest all play Gangs of Megacity One, Starship Troopers, Infinity, Savage Worlds, Warmachine, Confrontation, etc...

At one point almost all of them... except me now that I think of it... did play core games from GW but now mostly they all say that the current core GW games rules sets all suck so...

Definitely not much cross over in my neck of the woods anymore.





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 Post subject: Tiding from SG about epic
PostPosted: Wed Aug 16, 2006 11:36 pm 
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I'm betting that somewhere, someone put foward the idea that Specialist Games did not , for the most part, appeal to their target audience, ie, younger people.  Therefore, they put forward minimum support for maximum profit.  I can understand this from an accounting perspective, it is good business.  The thing that annoys me, however, is the refusal to even consider licensing the Epic scale( or other SG lines, past and present) to another company willing to invest more time in it.  Perhaps there have been offers to do such things, but the GW license was too high.  Sadly, I think it will drive more and more of us to secondary sources of minis, which in return leads to reduced profit and production at SG, which apparently doesnt bother GW one bit.  As a matter of fact, I think some of them would be happy if the whole SG mess disappeared down a Tyranid maw with the Squats....  :p


as always, my humble, if deranged, opinion.

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 12:47 am 
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(Heresiarch @ Aug. 16 2006,12:56)
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Out of the even dozen people I know who play Epic a grand total of two play 40K or WFB...

I have to agree. It is not scientific, but my amidotal data (people I know) goes like this....

dafrca joins the EA playtest forum and starts trying to find a buddy to play with him. Fast forward six weeks later the normal Staurday Night Game Group has all dug out old Epic stuff, printed out the paper armies T5H and others created, or just cut out cardboard and wrote names of units on them and we have six games going at once. 12 people playing Epic.

Three months after dafrca started the group we have between four and eight games going each week and people have gone one ebay or bought from friends minis and we all have armies.

At the height of this we have more then 20 people playing at least once a month.

SG/GW starts deflating the Epic/SG bubble. Suport seems to be leaving. People in the group get angry. The two how had bought whole Tau armies from FW are so upset, one sells the army on ebay and never comes back.

OK, so out of that 20 some odd people who plays other GW games today (Or even then) four. Four play in the normal Sunday 40k/WH Fantasy groups that play. Two of those four also have BFG fleets.

So 4 out of 20 of the people who I know who played Epic also play other GW games.

Now to be fair, another three did play 40k at one time (myself included in that group) but those three sold off all their 40k stuff and no longer own rules or armies for any other GW game.

dafrca

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 1:48 am 
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(tneva82 @ Aug. 16 2006,06:32)
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(primarch @ Aug. 16 2006,00:00)
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Nowadays? Most probably not.

But thats their fault they HAD such a customer base BEFORE epic 40k and killed it.

You cant expect to resurrect the dead with half hearted marketing schemes....

Primarch

But did they lose all of those customers when they killed epic?

NO!

Lot(probably most) moved on to other GW games. And since they now saved up on resources that would compensate for the few that dropped out of buying GW stuff.

They aren't TRYING to resurrect epic. They are trying to get as much money out of us as they can with minimal resources spent as that means bigger profit margins. Just in case you don't know: Profits are what GW are after.

Hi!

If you define all is in 100%, then no they didnt lose them all. But Im willing to bet the losses were over 90%, which sales and marketing wise is a devastating as 100% in this case.

Primarch

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 1:51 am 
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(Grimshawl @ Aug. 16 2006,09:02)
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do you have anything, any type of evidence that shows that most of the gamers GW lost when epic went unsupported actually switched over to GWs other games? I've never seen any type of evidence of this anywhere. I do know some gamers like myself who where already playing multible GW games, 40K, Warhammer, Space Hulk, Epic, Necromunda, etc., etc., that kept playing the other games, but I dont know anyone who was only playing epic and then when support was droped picked up, 40k, or one of their other games. and If anything I scaled my other GW purchases back as the loss of support for Epic was disheartening and I found I didnt have as much excitement regarding GW as a whole, it wasnt much longer before I stoped playing Warhammer Fantasy as well. and while thats just me, I havent ever seen any hard evidence that Epics fans suddenly all moved on to 40K, if this type of marketing really did work so well, GW would only have one game line at this point.

Hi!

..and this is the crux of the discussion.

For those who played multiple GW games and stopped playing epic there is no loss or gain for GW.

Everyone I know that ONLY play epic, stopped playing GW altogether. I have yet to personally know someone who switched to paying 40k or fantasy after epic got gutted.

Speaking in net outcomes this is a loss for GW, simple.

Primarch

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 1:53 am 
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(Dwarf Supreme @ Aug. 16 2006,09:57)
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(tneva82 @ Aug. 16 2006,06:32)
QUOTE

(primarch @ Aug. 16 2006,00:00)
QUOTE
Nowadays? Most probably not.

But thats their fault they HAD such a customer base BEFORE epic 40k and killed it.

You cant expect to resurrect the dead with half hearted marketing schemes....

Primarch

But did they lose all of those customers when they killed epic?

NO!

Lot(probably most) moved on to other GW games.

I really don't think this is true. I don't know of a single epic player who started playing another GW game when E40k was canned. They might have returned to playing other GW games, but none that I know of decided to start playing 40k.

Hi!

As it seems, my anecdotal evidence is not confined to my experience alone, it seems many other have had the same experience.

Primarch

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 2:03 am 
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(tneva82 @ Aug. 16 2006,13:30)
QUOTE

(Grimshawl @ Aug. 16 2006,14:02)
QUOTE
do you have anything, any type of evidence that shows that most of the gamers GW lost when epic went unsupported actually switched over to GWs other games?

I know many of GW gamers play many of their games at once.

You have any evidence people just stopped buying GW stuff when they killed epic?

And yes I have evidence. The fact GW hasn't reversed it. If it would be better for their profit margin to support SG they would do it. They aren't idiots. They just are after profit margin. Something folks here aren't interested at.

Stone cold fact is GW can get bigger profit margin by reducing epic support to bare minimum and concentrating on core 3 games and to hell few epic gamers who don't buy more GW games. They are just tip of the iceberg. Resources spent on elsewhere will bring bigger profit margins. All epic needs to be brought into GW number 1 game is that it would bring out biggest profits but since it doesn't: Bare minimum. Least they can get so that few loyal fans still buy epic models. Maximum profits that way.

Sad but true.

Hi!

You contradict yourself.

You state you know people playing their games "At once". These are not the people Gw loses, since after all they play other games.

Its the realm of the "epic gamer only" which by most accounts STOPPED playing GW games altogether and did not switch to other GW games. This represents a net loss of customers and revenues. Pretty simple.

That GW hasnt "reversed" there policies in no way means there are doing the right thing or the most profitable thing. They are pretty pigheaded in doing what they feel is right regardless of certain market realities (which taking into account their recent trends of falling profits remains to be seen if their pigheadedness will remain).

There is no "stone cold fact" in no marketing or supporting new lines adeqwuately enough so as to guarantee they cannot reach their full market potential. Epic once DID show that with good resource management and support it DOES make a profit. Their current endevour is just sloppy and in no way supports a solid marketing model.

All it shows is laziness and false expectation. You cannot have a core game seller with the marketing resources and support that is almost nonexistant.

If they decided to push epic in the same magnitud that they do their other two core games they would make good profit.

They DID it before under SM2...

..and that IS fact.

Primarch

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 2:10 am 
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(Dwarf Supreme @ Aug. 16 2006,15:18)
QUOTE

(tneva82 @ Aug. 16 2006,13:30)
QUOTE

(Grimshawl @ Aug. 16 2006,14:02)
QUOTE
do you have anything, any type of evidence that shows that most of the gamers GW lost when epic went unsupported actually switched over to GWs other games?

I know many of GW gamers play many of their games at once.

You have any evidence people just stopped buying GW stuff when they killed epic?

And yes I have evidence. The fact GW hasn't reversed it. If it would be better for their profit margin to support SG they would do it. They aren't idiots. They just are after profit margin. Something folks here aren't interested at.

I'm not trying to be argumentative (honest ?:p ), but how does GW's business practices prove that a large number of Epic players switched to playing 40k (or any other GW game)?

Hi!

Agreed. Sorry tneva, you logic here is spurious and does hold up to scrutiny.

GW is NOT infallible. They can and have over the course of the years fumbeled projects that done differently WOULD have given them profit.

As for evidence that epic gamers stopped buying epic, that is public record. Epic 40k was dead after 6 months of release and OOP two years after that date. People stopped buying epic, anyone around back then remember that sales fiasco quite well.

Yes, they are going after profit, any responsible company for their shareholders would do it. But it doesnt mean the way they are doing things is the best way or the way to yield profit. If their own statements over the last two years are any indication then they aren't doing all they can to make higher profits.

Any game they decide to back with proper resources and marketing CAN make profit. Their decision to not to do so smacks more of laziness and lack of corporate initiative than genius.

Primarch

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 2:14 am 
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(dafrca @ Aug. 16 2006,19:47)
QUOTE

(Heresiarch @ Aug. 16 2006,12:56)
QUOTE
Out of the even dozen people I know who play Epic a grand total of two play 40K or WFB...

I have to agree. It is not scientific, but my amidotal data (people I know) goes like this....

dafrca joins the EA playtest forum and starts trying to find a buddy to play with him. Fast forward six weeks later the normal Staurday Night Game Group has all dug out old Epic stuff, printed out the paper armies T5H and others created, or just cut out cardboard and wrote names of units on them and we have six games going at once. 12 people playing Epic.

Three months after dafrca started the group we have between four and eight games going each week and people have gone one ebay or bought from friends minis and we all have armies.

At the height of this we have more then 20 people playing at least once a month.

SG/GW starts deflating the Epic/SG bubble. Suport seems to be leaving. People in the group get angry. The two how had bought whole Tau armies from FW are so upset, one sells the army on ebay and never comes back.

OK, so out of that 20 some odd people who plays other GW games today (Or even then) four. Four play in the normal Sunday 40k/WH Fantasy groups that play. Two of those four also have BFG fleets.

So 4 out of 20 of the people who I know who played Epic also play other GW games.

Now to be fair, another three did play 40k at one time (myself included in that group) but those three sold off all their 40k stuff and no longer own rules or armies for any other GW game.

dafrca

Hi!

I've lived in a lot of places in the US in the last ten years and this trend seems to be quite generalized.

If you ONLY played epic after epic 40ks release and epics eventually becomming OOP, then you either stuck playing epic or played OTHER non GW games....


..you DID NOT switch to 40k it most cases....

..which means lost cutomer revenue for GW...

..economics 101.

Primarch

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 3:28 am 
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(primarch @ Aug. 16 2006,18:14)
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If you ONLY played epic after epic 40ks release and epics eventually becomming OOP, then you either stuck playing epic or played OTHER non GW games....


..you DID NOT switch to 40k it most cases....

..which means lost cutomer revenue for GW...

..economics 101.

I would agree with this. Further, I would not agree that if someone did play another GW game it ment no loss for GW.

One of the people I know who has played 40k every Sunday for as long as I have known him has not bought a new mini in the time I have known him. More then 10 years. He is playing Orks using the old Space Orks from the eary RT days. He converts toys etc. for his vehicles.

Another person I know has played in quite a few of the WH Fantacy games and uses a Dwarf army made up of other companies minis. Both have bought new rule books, but have not bought new minis.

Just playing GW games does not mean you buy their stuff on a regular basis.

The Ork player bought Ork stuff for Epic when we started to play. So in his case (and I bet he is not alone) GW made MORE money with Epic then they ever would on him with 40k.

dafrca

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 8:27 am 
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(Grimshawl @ Aug. 16 2006,20:11)
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the fact they havent reversed their trend of not supporting Epic is not hard evidence that epic players did or did not take up other GW games.

It's evidence it's far more profitable for them to not support epic than not. Since epic was not doing negative profit it's clear that majority did not abandon GW.

Yes some did but they are just tip of the iceberg.

Killing epic caused their profits go up. That's why they did it and that's why they haven't reversed it. Simple as that. You are just talking about few inviduals but you know what? Those 4 are just tiny spark in number of people who played epic. Don't make conclusion from them. It's far more usefull to look at the big picture.

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 8:30 am 
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(Dwarf Supreme @ Aug. 16 2006,20:18)
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I'm not trying to be argumentative (honest  :p ), but how does GW's business practices prove that a large number of Epic players switched to playing 40k (or any other GW game)?

Had all of them abandoned GW(or even significant part) that would have been seen on profit line.

If killing epic would have caused their profit margins go down they would have broken world record time it takes to reverse it as they would have brought epic into fully supported game faster you can say cat.

It's simple thing: Profits. Since they haven't provided more support to epic it's clear current system is better for their profits.

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 8:33 am 
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(primarch @ Aug. 17 2006,01:48)
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If you define all is in 100%, then no they didnt lose them all. But Im willing to bet the losses were over 90%, which sales and marketing wise is a devastating as 100% in this case.

Primarch

In that case epic must have been doing one heck of a negative money(ie cost more than sales do). Say 90% leave. The 10% then without support then would bring more profit to GW than the 100% with epic support fully did...

Did epic eat more money than it provided? If not that 90% is out of thin air and not at all realistic number.

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 Post subject: Tiding from SG about epic
PostPosted: Thu Aug 17, 2006 8:35 am 
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(primarch @ Aug. 17 2006,01:51)
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Speaking in net outcomes this is a loss for GW, simple.

Primarch

In terms of profits(that's what they are after) killing epic was good move for epic as profits went up.

So who cares if some people quit buying GW stuff? GW doesn't. Profits went up, GW is happy.

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