(CyberShadow @ Oct. 25 2007,06:43)
QUOTE
I hope that you are right. I dont necessarily have any issue with the economic or logical decisions made by Rackham. My problem with the current situation is the lack of concern it displays to the current customer base.
Rackhams key selling point was the wonderful metal miniatures, with fantastic paint jobs. Initially, it was THIS that cause discussion about the company. Their customer base was focussed solely on this market.
By switching to pre-paints, the company have in one strike alienated their entire customer group and generated ill feeling. If they had simply produced both metal and pre-painted, then I am fairly sure that this move would have been extremely popular - although I have heard that Rackham have been forced to sell their metal production facility and are now out-sourcing their metal miniatures, while they exist!
Hi!
No doubt. As i mentioned before it was handled poorly.
Although, I'm not really sure how they could of done the switch without angering people.
The simple truth is that they realized they could get more revenues with the AT model applied to Confrontation that what it is now, so they dumped the old scheme for the new one.
Time will tell if their gamble was the correct one.
Primarch