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Well, I spoke with Andy H.

 Post subject: Well, I spoke with Andy H.
PostPosted: Fri Sep 28, 2007 10:10 pm 
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I don't think GW see PC and console games as a threat to them. They see it as a separate market. Youngsters have time for PC games and wargaming. I know i certainly did throught my 20's. These days I have considerably less free time, as a result, I spend very little time indeed playing computer games.

GW believe they would have been wiped out if the markets where the same (especially with regard to the mmorps).

Dunno how right they are about all that, but it rings true to my own personal experience.

Glad your magazine is doing so well btw :)

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 Post subject: Well, I spoke with Andy H.
PostPosted: Fri Sep 28, 2007 11:07 pm 
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(alansa @ Sep. 28 2007,15:10)
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I don't think GW see PC and console games as a threat to them. They see it as a separate market.

Revenue industry wide is down about or over 30% over the last 3 years. And almost every single company includes PC and Console games as a reason for the drop in revenue. If GW doesn't see how they will impact their sales then they're in for a rougher ride yet.

To steal the official GW line on computer games from their 2006-2007 statement though:

"The recent extraordinarily popular MMORPGs would not, I think, have trimmed a little from us at the edges had they been in direct competition, they would have wiped us out. '

My personal opinion is that they do impact the industry in terms of bringing new people in who would have been "marginal" customers to begin with.

$60 for a PC game versus $300 as a minimum investment in a miniature game. Tie in the work involved in painting and then issues with finding opponents and people who might have gotten into minis won't any more because they don't have to to get their fix.

And given GW's current marketing strategy seems to depend on an endlessly rotating cycle of 13-14 year olds who only play for 2 years at most then computer games can't help but impact GW's bottom line over the mid to long term. Whether they want to admit it or not.

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 Post subject: Well, I spoke with Andy H.
PostPosted: Fri Sep 28, 2007 11:25 pm 
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And if you can afford to sell QTY 10 Leman Russes for "a 40% savings" that to me suggests either your individual figs are hideously overpriced or you've decided to take up Amazon's theory of doing business where market share is more important that profitability.


I'd say the former is definitely true.

The latter, I think, is also an issue, though not to that extreme.  Market share has been a major driving force for GW marketing and they might be cluing in to the fact that their market share is eroding.  Badly.  They need to recapture the point where GW games are frequently the default "pick up" game around the shops and clubs.  They have the slack in pricing, so they need to try it.

I think they're stupid if they think mass discount will do anything but kill their single sales.  People will pool together to buy in bulk and split the minis.  When it costs $3-400 for an army it only takes a handful of people to hit a couple grand, which is easily enough to make it workable.

In addition, second hand GW minis go for 60-80% of retail on eBay.  A 40% discount for bulk will cause more activity in the secondary markets as people buy the minis and "repackage" them for sale at a discount.

Of course, they may be counting on getting older, financially able players to do the big purchases, bringing them back into the fold, and expecting younger players to still build their armies the expensive way, 1 box at a time.  I don't think that will really work, but it could be "the plan."

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sat Sep 29, 2007 12:08 am 
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GW price their intro boxed sets against the price of a new computer game.

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sat Sep 29, 2007 12:28 am 
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(Evil and Chaos @ Sep. 29 2007,00:08)
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GW price their intro boxed sets against the price of a new computer game.

Which, really, is kind of stupid... because I can't remember the last video game I had to put together and texture to play... *laugh*

Intro boxes should be almost as cheap as dirt, it should be an "AWESOME VALUE!", while being playable, but also with room for expansion.  

I would say the Epic:40,000 started set was the *best* GW intro set ever released.  That's the kind of model they should be pursuing.

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sat Sep 29, 2007 6:07 am 
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I have signed the petition even though I agree that elections are not really a good way forward.

In my opinion the point of the petition is to prod Andy into doing something about the rules review situation. If he doesn't respond then I think SG can be removed from consideration and the community can move forward on its on.

If you are happy with the current situation - no rules review, no armylist review then don't sign the petition.

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sat Sep 29, 2007 12:51 pm 
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Steve, that is precisely what I meant to do. Your comments are spot on.

BUT... For those of you who think an election is a 'popularity contest', let me point out that the alternatives offered are also 'popularity contests'.

"Having the community select a group from which another group appoints somebody." = Need to have elections, but ?then the appointing group chooses whoever they want. ?And who chose them? ?Were they chosen by popular vote?

Setting up one person who appoints an ERC. ?Who sets him up?

When you start breaking it down into the details, the people who are calling this a popularity contest will feel rather silly.

Ex. Neal is obviously the main choice for everyone to be a Rules Champion for a new ERC. ?But are you choosing him because he knows the rules or because he is popular? ?There are plenty of people who know the rules and there are plenty of rules decisions he has made that have not been well received by all. ?I know the reason I would choose him - I like his attitude, his articulation, and his ability to listen to other people. ?Oh no! ?Neal is popular! ?Don't choose him for the Rules Champ!

We're all intelligent folks out here, not some moronic mass of people who will cast votes for people we think will come over for BBQs and make our army list stronger or let us hang out with the cool Epic crowd. ?Gimme a break... :angry: ?:p ?:confuse: ?:glare:


The only alternative to a popular vote is a selection by a few and installing a single person or group of people to do as they wish and hoping he/they do it right. ?That is the surest way to kill the community.  Oh by the way, that would be a popularity contest too (who does the one person get along with, etc).





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 Post subject: Well, I spoke with Andy H.
PostPosted: Sat Sep 29, 2007 3:04 pm 
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GW produce 'hobby games'. PC and console games are not hooby. They are temporary fixes and shortlived, especially the console games. You buy PC games, but you still want a hobby; that's where GW step in.

The only exception might seem to by the mmorps. Surely they constitute a hobby? Perhaps, but it doesn't make any difference.

From the evidence of my own children: PC games are easy, throw-away, cheap, require little creative input, and forgetable. They have a lack of respect for them that would have been inconceivable to me and my friends when when we where their age.

'Hobby Games' are special to them and lasting, I think precisely because they are not easy and require so much personal effort.

Sure, PC games take away from Wargaming revinue. But so does any young persons/childrens hobby/sport/activity of which most kids run many simultaneously.

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sat Sep 29, 2007 5:28 pm 
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(Moscovian @ Sep. 29 2007,13:51)
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We're all intelligent folks out here, not some moronic mass of people who will cast votes for people we think will come over for BBQs ....

It's a long way to come over for a BBQ here, although the weather is still good....  :p

Hmmm, I'm almost convinced - I've not signed yet not because of the election arguments, but because i have no hope it will have a result other than sealing the doom of the Eldar - er, sorry, of SG.  :(

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sun Sep 30, 2007 1:54 am 
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Who is having a BBQ !!? ?!? ???

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sun Sep 30, 2007 2:04 am 

(Moscovian @ Sep. 29 2007,06:51)
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?Oh no! ?Neal is popular! ?Don't choose him for the Rules Champ!

Well, I don't like Neal, but I wouldn't mind him being rules champ. :;):

Winky wink.


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 Post subject: Well, I spoke with Andy H.
PostPosted: Sun Sep 30, 2007 2:15 am 
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(alansa @ Sep. 29 2007,08:04)
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GW produce 'hobby games'. PC and console games are not hooby. They are temporary fixes and shortlived, especially the console games. You buy PC games, but you still want a hobby; that's where GW step in.


First off all you need to do here is actually look at both the popularity of pre-painted figures and the amount of people who play with either totally unpainted armies or one that is just primed.

Not everyone *wants* a hobby. Frankly I'd say less than half the people who play miniature games want to do anything other than play the game itself. And that percentage probably increases the younger they are.

And the simple fact of the matter is the comparative size of the two industries show if anything is the marginal pastime it's the traditional game industry not the computer game industry.


(alansa @ Sep. 29 2007,08:04)
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'Hobby Games' are special to them and lasting, I think precisely because they are not easy and require so much personal effort.


And I'd say it probably also has to do with the fact that you participate in the hobby with your children not just dump them off unattended at the local hobby shop for a day.

I've seen that every Sunday at the local hobby shop's demo day and not one of those kids stays in the hobby for longer than two years. By the end of it attending is a chore for them not fun.


(alansa @ Sep. 29 2007,08:04)
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Sure, PC games take away from Wargaming revinue. But so does any young persons/childrens hobby/sport/activity of which most kids run many simultaneously.


Once again hockey or football or sports in general aren't in direct competition for a limited amount of leisure spending dollars. Different set of budget dollars entirely.

And once again it's not the immediate revenue loss that's the issue with PC games it's the fact that they will probably prevent more people from entering the traditional style hobby over the long run.

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sun Sep 30, 2007 5:12 am 
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(Markconz @ Sep. 28 2007,02:36)
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Primarch, you have been saying epic is dead since e40k. About 10 years ago maybe.

Epic currently has free rules, articles, and army lists available for download. It has a online store with a large range of figures available.

This is better service than most wargaming companies that exist. It only looks bad in comparison to the core GW games.  If you are used to game systems other than GW, it doesn't look that bad at all.

Hi!

All to true.

I guess it's viewing this as the glass half full...  :D

If this is all we'll get, I guess we'll have to accept it until something better comes along. I hope it doesn't take too long...  :(

Primarch

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sun Sep 30, 2007 5:30 am 
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(CyberShadow @ Sep. 28 2007,04:09)
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(Markconz @ Sep. 28 2007,07:36)
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Primarch, you have been saying epic is dead since e40k. About 10 years ago maybe.

Epic currently has free rules, articles, and army lists available for download. It has a online store with a large range of figures available.

This is better service than most wargaming companies that exist. It only looks bad in comparison to the core GW games.  If you are used to game systems other than GW, it doesn't look that bad at all.

Technically, you are correct. However, and I am a little worried that I am agreeing with primarch here (!), the issue is not what is available now, but what the future plans are. I agree that the current state is sustainable. While it would be nice to miniatures for every facet of the game, it is certainly playable with the tiny resources that are available today. You cant play Tyranids, and SG Tau, but there is still a fairly good selection.

For me, the point at which Epic 'died' was Games Day, when the announcement was made - and not to the players, by the way, but to people who attended Games Day, it would be unthinkable that GW/SG actually respected its customers enough to officially announce this - that there would be no new miniature releases for the foreseeable future.

The problem is that this 'stable state' is really difficult to move out of. It says that Epic is not a concern (which we knew) but beyond that it also says that they dont want to think about it right now, and no miniatures means no development, no support and no reason to push the game in any way. Even companies with smaller miniature ranges and 'less resources' have an incentive to actively market their products, and are likely to release something if they think that it will sell. Chaos plastics sold very well, but it seems that even this makes no difference.

I have lived through the 'death' of the previous three editions of the game, and generally been fairly pragmatic about events. However, this news has hacked me off more than anything in the past.

The players have invested a lot of time and money in this, and (give or take the odd player -  :;):  ) have supported and believed in the game, despite any past records.

It is all very well to say dont rely on GW, but at some point there has to be some kind of agreement between the players and the company behind the game - for us to put out time and money into it, and for the company at the very least to respect that commitment.

Given past performance, does anyone really believe that SG will be restructured and rise to promote the games? I dont. Perhaps in a couple of years, some of the games will again be pushed, simply to fleece money from a few more gamers, but nothing serious.

Right now, wargaming seems a really bad hobby to get into, and any SG simply a bad investment for any propsective player.  :(

Hi!

Granted, everyone knows how much I dislike GW and its treatment of epic and for the last ten years I have been pretty much the constant doom sayer with never a good, optimistic thing to say about any of GW's endevours.

I understand that a corporation needs to make money. I have no problem with this. What fills most of us old hands with ire is that it COULD make money. Seriously this has NOTHING to do with the rules or anything else. IT has EVERYTHING to do with supporting the game.

Everyone has a different perspective on what support constitutes, but one has do draw the line on what the bare acceptable minimum is. That would be to have all the minis available, from all armies, all the time, through ALL distribution channels. This isn't a big deal for GW to do. But the problem is they DO NOT WANT TO DO IT. Simple really.

Since they will not do the bare minimum, how the heck does anyone expect epic to thrive?

We are the proponents of a hobby that does not exist outside a handful of dedicated gamers. To the masses of hobbydom... epic DOES NOT EXIST. That is not your fault or my fault. It's GW's fault. For whatever reasons they do not consider epic a venture they desire to waste effort in.

It's sort of like what happened to squats.. perhaps soon it will be taboo to speak about epic too....  :;):  :p

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 Post subject: Well, I spoke with Andy H.
PostPosted: Sun Sep 30, 2007 6:43 am 
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(primarch @ Sep. 30 2007,04:30)
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It's sort of like what happened to squats.. perhaps soon it will be taboo to speak about epic too....  :;):  :p

Well it'll never be taboo to speak about squats here :)

My Nids came across some Squats today... must have been an isolated pocket that wasn't wiped out by GW (oops sorry 'wasn't wiped out by tyranids').  I'm just about to do a battle report.

Anyway, we all know the squats live again now, after the great war against GW (sorry 'war against tyranids'), they just made an exodus, so to speak  :cool:

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