Fair comment.
We have to cater for all of our customers. Whilst a large number of our customers come from these boards and are fervent fans. We have customers across the globe and distributors as well, these are harder to sell too and require the right level of promotional material. Especially when advertising painted models are a commercial must.
The reason why we space our releases out to one every two weeks is that we want a regular release schedule. I'd to release products the second we get them (as we did in the past) but sometimes we have a multitude of products to sell and other months we have nothing. In the past that was fine but we are a growing company that is expanding rapidly and as such have had to start taking a more professional outlook.
When EW started in 2005, we had a couple of infantry formations with one sculptor and now we've grown to a company which has a huge product range, distributors, full time staff and some of the best (if not the best) 6mm sculptors you can get.
Our release schedule is packed out and things are looking bright for the range
.
Hmmm... that may be my most rambling ramble yet.