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Space Hulk is back.
alansa
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 10:38 am 
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Quote: (Apocolocyntosis @ 18 Aug. 2009, 10:25 )

if it sells really well GW will just keep it on or release it again in a year or so. :rock:

If they do keep it on, unless it makes serious extra cash, they'll punt it over to specialist games (with the zero support and marketing that SG entails)

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GlynG
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 10:43 am 
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Quote: (alansa @ 18 Aug. 2009, 10:14 )

Quote: (GlynG @ 18 Aug. 2009, 10:10 )

Or is it really only going to be on sale for a brief period and if so why would they do that rather than make money from it ongoingly? Lastly does limited edition imply less likelyhood of support in terms of new extra scenarios/rules/modes/supplements?

The key here is making EXTRA money ongoingly: Rather than merely diverting funds from 40k players pockets. (See the fate of Specialist Games)

Sorry, I really do believe that this will be a one off print run from GW.

I agree with all that; marketing this as limited edition will result in extra and sooner sales for it.

My point is limited edition could mean pretty much anything from 1,000 copies to 10,000,000. When they are selling something limited to a very small number of copies like the limited edition rulebooks they sell, they tend to specify how many copies, whereas here they haven't.
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CyberShadow
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 10:45 am 
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Quote: (alansa @ 18 Aug. 2009, 10:09 )

I beg to differ. When GW make boardgames they make very good ones. Space Hulk isn't a boardgame per see. Games as Blood Royal are.  :whistle:  8v)[/quote]
Yes GW did make excellent games. And FFG already have a number of those excellent GW oldies, But FFG are much more successful than GW where in the boardgames market. They are better at selling them, better at supporting them. Successful games get continual reprints.

With Space Hulk under FFG's wing you'd have a game that will be continuously available. Not these silly one offs that you get from GW.

Space hulk is as much a board game as FFG's Doom or Decent. Both have plug in corridors and rooms for a board, both have miniatures as playing pieces.

When we are talking about the price, comparisons to existing similar games are more useful than comparisons to past editions of Space Hulk. Doom comes in at £40 while Descent retails at £50. So, I think that Space Hulk is around £10 over priced, and £50 would be standard price for it.... if it had been produced by anyone except GW.

Also, something interesting to note is that it is still subject to the reduced tax that we have over here in the UK. £58.70 seems like a strange price until you realise that our tax is due to return to its original level which would put its price to.... around £59.99. The interesting thing is that this tax increase is due on 1st January 2010, which implies to me that Space Hulk is scheduled to still be on sale when this happens.

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Blish
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:01 am 
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Quote: (GlynG @ 18 Aug. 2009, 10:10 )

Quote: (Blish @ 18 Aug. 2009, 08:38 )

I think the price is a disgrace and a outrage, I got the 1st ed for $80 Aussie dollars, there is no way on this planet am I going to pay $165 Aussie dollars for this game, even though its a awesome game.

8v)

Is that maybe more to do with the way the currency exchange rate has gone than the GW pricing? I don't know much about that kind of thing, but did hear something a while back about how with that recession thing and our government's financial idiocy our UK currency was worth much less against most other currencies, with the exception on the Australian $ which had dropped even more in worth.

I may buy this, but I'm not in any rush and will probably see it and play it in real life at some point and see.

What is with the 'limited edition' thing though? Is it like a not actually that limited edition of million(s) of copies that'll take years to sell anyway, and they're just claiming it to whip up an extra buying frenzy? Or is it really only going to be on sale for a brief period and if so why would they do that rather than make money from it ongoingly? Lastly does limited edition imply less likelyhood of support in terms of new extra scenarios/rules/modes/supplements?

Actually the pound use to buy 3 Aussie dollars, but now it only buys 2 Aussie dollars, so our dollar is much stronger stronger and we have not had a recession unlike most other countries around the world.

As stated its a great game, but I just refuse to pay this price.

8v)
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firestorm40k
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:07 am 
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With regards to the Limited Edition status, the figure I read somewhere was 100,000 world wide (can't remember where I saw this, and whether it's true...).  According to the GW website, there are no plans to produce another run when this sells out.  Whether they'll stick to that though...  :blues:

What I'm interested in is hearing exactly what GW's reasaoning is for the Limited Edition thing.  Like so many have said, having a seperate, stand alone game available that could provide a feeder-point for new players in to 40k and other GW products.  Not to mention the lift it could give to sales overall, for players interested in GW products but unable to spend the hundreds of pounds now required for most 40k or Fantasy armies.

I realise that the hype of this being a limited run release will be a quick boost to their sales this year, but I can't help but feel they've seriously missed a long-term opportunity here.

So, I want to know what their reasons are.  They must be blindingly astounding...  :oops:
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Evil and Chaos
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:17 am 
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So, I want to know what their reasons are.


PROFIT! :))

Seriously, I can see GW doing one of these limited shot games every year or two from now on.

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alansa
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:19 am 
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Quote: (firestorm40k @ 18 Aug. 2009, 11:07 )

With regards to the Limited Edition status, the figure I read somewhere was 100,000 world wide (can't remember where I saw this, and whether it's true...).  According to the GW website, there are no plans to produce another run when this sells out.  Whether they'll stick to that though...  :blues:

What I'm interested in is hearing exactly what GW's reasaoning is for the Limited Edition thing.  Like so many have said, having a seperate, stand alone game available that could provide a feeder-point for new players in to 40k and other GW products.  Not to mention the lift it could give to sales overall, for players interested in GW products but unable to spend the hundreds of pounds now required for most 40k or Fantasy armies.

I realise that the hype of this being a limited run release will be a quick boost to their sales this year, but I can't help but feel they've seriously missed a long-term opportunity here.

So, I want to know what their reasons are.  They must be blindingly astounding...  :oops:

Yes, there certainly is a market for people interested in Warhammer/40k universe who aren't interested in wargames and the huge cost and effort that involves. GW would rather those people spent lots on lots of figs, as that is GW's business model.

However GW do cater for this non wargame market. They usually do it by by licensing out to third parties.

Now, you could argue that Space Hulk is a good leader into 40k, as it certainly once was. However, the miniatures supplied with this version would indicate that this is not really the intention!

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Evil and Chaos
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:20 am 
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However, the miniatures supplied with this version would indicate that this is not really the intention!


I wonder whether the Terminators will be re-purposed and sold as 'Blood Angels Terminators' when the Blood Angels get their Codex.

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zedmeister
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:21 am 
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Quote: (Evil and Chaos @ 18 Aug. 2009, 11:17 )

So, I want to know what their reasons are.


PROFIT! :))

Seriously, I can see GW doing one of these limited shot games every year or two from now on.

We can only hope!

Here's hoping for Man O'War, Warhammer Quest, Tyranid Attack. There's three years worth already. What did I miss?

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CyberShadow
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:23 am 
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Quote: (firestorm40k @ 18 Aug. 2009, 11:07 )

With regards to the Limited Edition status, the figure I read somewhere was 100,000 world wide (can't remember where I saw this, and whether it's true...).  According to the GW website, there are no plans to produce another run when this sells out.  Whether they'll stick to that though...  :blues:

What I'm interested in is hearing exactly what GW's reasaoning is for the Limited Edition thing.  Like so many have said, having a seperate, stand alone game available that could provide a feeder-point for new players in to 40k and other GW products.  Not to mention the lift it could give to sales overall, for players interested in GW products but unable to spend the hundreds of pounds now required for most 40k or Fantasy armies.

I realise that the hype of this being a limited run release will be a quick boost to their sales this year, but I can't help but feel they've seriously missed a long-term opportunity here.

So, I want to know what their reasons are.  They must be blindingly astounding...  :oops:

The most sensible reason that I have heard is that GW are actually making a very small profit on this game, due to most of the components being outsourced and the cardboard corridors being expensive.

Also, as good as Space Hulk is, it is limited. Given a short release window, I expect that most people who want a copy will have picked one up (essentially I think most buyers will be the more mature market, most of which remember a previous version) and I expect that sales will drop sharply at this point. It also doent have the open ended nature of the core three games.

While I dont trust GWs ability to stick to a 'limited run' in any way, it does seem a sensible marketting plan for this game.

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alansa
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:25 am 
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Quote: (zedmeister @ 18 Aug. 2009, 11:21 )

Quote: (Evil and Chaos @ 18 Aug. 2009, 11:17 )

So, I want to know what their reasons are.


PROFIT! :))

Seriously, I can see GW doing one of these limited shot games every year or two from now on.

We can only hope!

Here's hoping for Man O'War, Warhammer Quest, Tyranid Attack. There's three years worth already. What did I miss?

FFG are re-releasing Chaos Marauders if you're interested!!!!

Nobody mention Bombers over the Sulpha River ... please!

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Mephiston
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 11:29 am 
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Quote: (alansa @ 18 Aug. 2009, 11:25 )

Nobody mention Bombers over the Sulpha River ... please!

But it would probably be the cheapest way to get T'bolts and Fighta Bommerz!
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wargame_insomniac
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 12:21 pm 
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I agree that Space Hulk is £10 too expensive. A price tag of £50 would have been fair enough given the price of other board games at around the £30-£40 mark. GW could have justified such a mark up on the basis of higher quality of tiles and counters not to mention the figures.

Also £50 is one of those psychological price points. Something that is £49.99 "feels" much cheaper than something that is say £51.

Not impressed by GW's marketing ploy. I wonder how limited it is? If this is for example sold until Christmas then I will be able to save up and buy a copy. Otherwise this will pass me by.....

Cheers

James

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Otterman
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 1:28 pm 
I think I will christen my Blood Angels with a spray can of white primer.
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Jodrell
 Post subject: Space Hulk is back.
PostPosted: Tue Aug 18, 2009 1:50 pm 
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Quote: (Apocolocyntosis @ 17 Aug. 2009, 17:35 )

Its a shame the rumours of moulded plastic corridor sections from a while back seem not to have been true.

After I pre-ordered my copy I started looking around for third-party terrain systems that would work with Space Hulk, here's what I've found so far:

* Ainsty SF via Old Crow Models
* Dwarven Forge SF sets
* Hirst Arts Starship Basic Interiors (see also: Project Hulk)
* Home made SH terrain

I'm sure there's more out there.

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