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If you were in charge of GW and SG...
Dwarf Supreme
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 2:40 pm 
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(Markconz @ Aug. 17 2006,22:08)
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(primarch @ Aug. 17 2006,21:46)
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Hi!

Markconz, your ideas are very reasonable, and IMO would work. Now al we need is several millions of pounds to put them in practice..... :;):

Primarch

??? Ummm - Primarch (and others) , I just described exactly what GW and SG ARE doing right now! ?:laugh:

I recognized right away that you were describing GW's current practices.  :p




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Dwarf Supreme
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 2:50 pm 
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(Tiny-Tim @ Aug. 17 2006,07:02)
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Exactly what I'd do, but including regular unjustified price rises just before the new releases.

And let's not forget being arrogant as if our games were the only ones that existed in the hobby.

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Markconz
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 3:01 pm 
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(Dwarf Supreme @ Aug. 18 2006,13:50)
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(Tiny-Tim @ Aug. 17 2006,07:02)
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Exactly what I'd do, but including regular unjustified price rises just before the new releases.

And let's not forget being arrogant as if our games were the only ones that existed in the hobby.

Just to remind people, this thread is for peoples brilliant business plans for GW and SG. ? The other one:

http://www.tacticalwargames.net/cgi-bin....t=7028;

...is as Mojarn rightly said, the place to go for the usual ?complaining (Which is of course a lot easier... ).

Given the amount of complaints about how stupid GW is I was sure people would leap at the chance to state how they would put GW and SG to rights in this thread :(

Come on, overarching coporate visions please! If it's so obvious what GW is doing wrong (and opinions flow like wine on this forum (and where is the roll eyes smiley ?:;): )) then state concisely how you would make it right! ?:p




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bloodman
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 3:21 pm 
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simply, print up some 2-3 page pamplets of each of the army lists (ie 1 for each IG OrK SM Eldar) give them away free with the corrisponding 40k codex. Or even better when new 4th edition codexs come out just include in a small section of the back of the book(if that list is ready according to its champ and the ERC).

now, we have all theough snot nosed kids that just picked up there new codex. and they go OHHHHH.....i can get that too. vetern gamers who are picking up a new codex but have all of they want for there army can now consider moving there army to a new scale.

see great targeted advertising. you are 1) targetting 40k gamers who already like the fluff and 2) you are targetting the specfic sub-set of gamers who are instersted in that army list.

if they really are anal make it separate and let them pay for it seperatly but PLZ put in the rack of codexs atleast.

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CyberShadow
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 3:24 pm 
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I have recently received a postcard from rolly-eyes smilie, last spotted on the French Riviera, sunning himself with Holly Valance... I am not sure when and if he will return to us.

Anyway... moving on...

I cant quite decide what the best course of action would be if I was put in charge of GW.

Part of me says that a combined effort for the games would be good. Explore the various aspects of all of theh 40K based games by marketting them as different aspects of the same battles/universe.

I think that all games would benefit from the cross-exposure, and it would be an advantage to stop thinking of the various games as distinct. This would only really be a change in marketting and presentation, but I think that it would require very little capital or effort.

The other side of me thinks that it would be best to cut SG loose. Set it up as an independant company which owns the (free) license to the 40K images and such. Make it float or sink on its own, including performing its own budget decisions. Many companies exist ticking over nicely with a small profit, and SG could operate as one of these, with the benefit of the GW association.

I think that the current issue is that SG has enough independance to sink, but make its own decisions.

I think that I would also make the games designers and writers look at the larger picture. When putting together a codex or background book, think about the different operational scales.

Specifically for Epic, I think that I would do away with the current release schedule. I would make the back catalogue available as it is, even in cases where there are gaps in the range, or obvious problems (no Ravenors, Harlequins no longer existing). I would then go about improving and updating the range. Dropping the old stock to make room for the new sculpts. I think that this would show actual progress. Right now, the problem is that the impression is that SG are taking years just to get to the point that we left Epic40K at. It  needs to be clearer that the game is moving forwards. I would not do this using set release dates, but make sure that discussion occurs on what is coming out soon.

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Justiniel
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 3:47 pm 
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Not being a corporate suit I too am having problems with this one  :laugh:
If I could go back a year or two I would have organised the main armies release first then filled in with Ferals, Seigers etc, from now I agree with CS, get those older plastic minis out now and start moving to fill in the gaps, I think I would also reopen the bits library, even if only in a limited fashion, (a hundred requests and the mould/part is then re-released, something like that) after all it shows that I care about older gamers with older minis. I would like to push more SG in the shops too, there are a few locally who would love the chance to play Epic in the store but are not allowed to at the moment, what kind of policy is that?  :angry:

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Dwarf Supreme
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 3:52 pm 
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As for company-wide changes, I would change WD back to what it used to be, a magazine for the hobby, not the glorified advertisement it is now. Even if WD was restricted to GW games only (which I have no problems with), I would have it include articles for all games, not just core games. It's the perfect way to expose people to games that they might not be aware of or not sure they would like. I'm sure I'm not the only person who read articles in WD for games I didn't play, but was thinking about it.  

Epic-wise, I would rerelease all of the old minis for which the molds still existed and then worry about filling in the gaps later. Look out how many people would love to be able to buy the old Tyranid and Chaos minis. And I would reinstate Archives.

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bloodman
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 3:55 pm 
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i would realease a new set of scuplts whenever the 40k codex comes out regardless if the list polished or not. we can allways change the rules. getting the models it what i want NOW. ive waited years for the scults of the Blood angel vechiles I SAW THEM at a gameday preview some where. and how long have we been waiting for those damn sexy new chaos models.

I think the best thing for epic is to tye the models to 40k. but keep the rules seperate. just include 1 page PLZ about the status that army's rules and mabye put a few shot of epic models in the color showcase section.

I can see it now, A new 40k Ork codex comes out in the very back are the speek freek, Ork and feral ork lists and mabye the OGBM if its ready. And in the showcase section we see a picture of a HUGE battle played out in epic scale.

If they do that i bet my college tution that the models sales for epic go WAAAAAYYY up.

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Morg
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 4:40 pm 
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(bloodman @ Aug. 18 2006,16:55)
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I think the best thing for epic is to tye the models to 40k. but keep the rules seperate. just include 1 page PLZ about the status that army's rules and mabye put a few shot of epic models in the color showcase section.

Frankly this would totally alienate me from the game - and I bet a lot of other players, too. I don't care for 40k and WHFB and the way they constantly change the armies for revenue generation.

Being in charge of GW I would...
- get my hands on all publicly shares I could buy and try to get out of public trade
- re-issue a few of the old boardgames regularly to draw new customers into the hobby
- lend the IP to professional board game designers or hire a pro to create a "german style" boardgame
- try to diversify my product lines even more to cater to all ages
- investigate feasibility of pre-primed/painted miniatures especially for younger customers
- promote SG games like hell :p

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Heresiarch
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 5:27 pm 
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(Morg @ Aug. 18 2006,09:40)
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- re-issue a few of the old boardgames regularly to draw new customers into the hobby

Depending on what you mean by "old boardgames" Fantasy Flight is actually re-releasing some of GW's old games:

http://www.fantasyflightgames.com/furyofdracula.html

http://www.fantasyflightgames.com/warriorknights.html

Not sure what else they have in the pipe if anything but thats a start anyways...

Mind you now that I think about it GW may not actually own the rights to these but rather the authors do so...

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consectari
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 8:09 pm 
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Markonz, the problem with your first post and saying it is exactly what GW IS Doing is that you stated it is:

What would you DO

Indicating that this would actually be done.  

We have no indication that GW will actually release Choas in February or that they have any plans to, except a few vague rumors that could turn out to be bull$#!+.

Further, you mentioned poking new SG products into the face of "loyal" 40k, lotr, & WFB customers.  While they may do this with some SG games, you couldn't find the word EPIC in an issue of WD if your life depended on it.  I'm also willing to bet if you opened a new box of anything from one of those lines, there's not going to be any promo material for EPIC in it.

I guess I should mention at this point, I couldn't care less about any SG game besides Epic.

"If" this is in fact what GW is doing, they make no attempt to communicate it to their customers.  Regardless of what is brewing inside, from all outward appearances, Epic looks dead!  

As a profit driven company, GW should know that product image is everything.  If you don't act excited about your products, you damn sure can't expect anyone else to.

Product Image.  This is the only point that matters.  Everything else is moot.  Just ask anyone who has something to sell.

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Vermis
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 8:36 pm 
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(Morg @ Aug. 18 2006,16:40)
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...a "german style" boardgame

Pardon?
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primarch
 Post subject: If you were in charge of GW and SG...
PostPosted: Fri Aug 18, 2006 9:46 pm 
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(Dwarf Supreme @ Aug. 18 2006,09:40)
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(Markconz @ Aug. 17 2006,22:08)
QUOTE

(primarch @ Aug. 17 2006,21:46)
QUOTE
Hi!

Markconz, your ideas are very reasonable, and IMO would work. Now al we need is several millions of pounds to put them in practice..... :;):

Primarch

??? Ummm - Primarch (and others) , I just described exactly what GW and SG ARE doing right now! ?:laugh:

I recognized right away that you were describing GW's current practices. ?:p

Hi!

One thing is what they say, another what they do. What your saying is reasonable, what they are in actuality doing is not.

Primarch

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Markconz
 Post subject: If you were in charge of GW and SG...
PostPosted: Sat Aug 19, 2006 12:38 am 
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(consectari @ Aug. 18 2006,19:09)
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Markonz, the problem with your first post and saying it is exactly what GW IS Doing is that you stated it is:

What would you DO

Indicating that this would actually be done. ?

We have no indication that GW will actually release Choas in February or that they have any plans to, except a few vague rumors that could turn out to be bull$#!+.

Further, you mentioned poking new SG products into the face of "loyal" 40k, lotr, & WFB customers. ?While they may do this with some SG games, you couldn't find the word EPIC in an issue of WD if your life depended on it. ?I'm also willing to bet if you opened a new box of anything from one of those lines, there's not going to be any promo material for EPIC in it.

Consectrari you are of course correct (where is the embarassed smiley?!). That is indeed the rub, as I mentioned in a later post. If they screw up the chaos and nids then I'll storm the gates myself... :;):

You also make a good point about advertising in the little pamphlets that come in other game systems boxed sets. I haven't bought one for ages so I don't know what they contain these days? I have preordered the new WFB 7th edition boxed game (for the small rulebook - selling off everything else). I will see what ads are in that (though it is an introductory set mind you - there would be a case for not confusing people with different scales of games in that. A nod to SG would be nice though).

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Dwarf Supreme
 Post subject: If you were in charge of GW and SG...
PostPosted: Sat Aug 19, 2006 4:09 am 
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(Markconz @ Aug. 18 2006,19:38)
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If they screw up the chaos and nids then I'll storm the gates myself... :;):

You won't be alone.  :D

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