Yeah, this is an unusual kickstarter in that they had very little to show us when it started. But it is a long kickstarter, running until the end of February, and more detail is emerging every day, so it's hotting up.
There are some really intriguing elements (to me at least), but they can be a bit hidden away in the forum, videos and kickstarter updates.
In summary, the things that hooked me are:
1) Rick Priestley - can't wait to see what he can do, released from the GW shackles and with the benefit of 30 years experience.
2) Modern rules - very clean and potentially tactical. Alternating activations, reactions, support actions, combat status morale system. Sounds like you can play a good game with 30-40 figures, so not too large an investment. The D10 system is designed to allow up or down-scaling for RPG/skirmish/mass battle gaming using the same basic system.
3) Background - Rick seems to have a knack for it! Lots to be fleshed out yet, but I love the plausible and hi-tech feel. A departure from 40k. Highly evolved Nu-humans that do exactly as they please; nano-technology that's in the water, taking over the universe like a virus, because it can't help it; thousands of breeds of pan-humans that have evolved or been modified until they are effectively aliens; armies of sentient drones fighting for and against you, each designed for a particular task; a healthy helping of mercenaries, gun runners and pirates to help it all hang together.
4) Models - there's only one so far! But he looks cool. And Kev White is really great. Generally, they will be going for a "plausible" look - realistic proportions, sensible-sized weapons, no massive armour. Sounds great to me. The background is clever in that many models will be able to fight for almost any faction, so you will be able to have a lot of model variety in your force, even with just the starting range.
5) Dynamic gaming environment. You can (if you wish) fight as part of online "episodes" that will actually progress the gaming universe. These will vary from weekend-long raids to massive campaigns. You can get all kinds of cool rewards from this, from new bits of technology for your force to having your own commander written into the background as a hero!
I'm off now, I need a cold shower
Apologies for the long post.