In each turn a formation may perform one activation which may either include some amount of shooting, or may be an assault. To assault an enemy, at least one unit of the formation must end up within 15 cms of an enemy unit after the formation has moved. Once the enemy has countercharged, those units that are within 15 cms but not touching an enemy use their FF values while any unit that manages to get into B-B with an enemy unit uses its CC values.
It is up to you to make the best use of the units in the formation. Sometimes it is better to use distance shooting (and also the enemy does not get to fight back) while if you decide to go into an assault, some units have better FF while others have better CC. As the "attacker" it is your choice and this usually makes a big difference. So for example if a Space Marine player use his Assault Marines to attack, as they have no guns it is better to get them into B-B because they have CC3+. If they are attacked, the enemy usually tries to place his units so that they are not in B-B bcause the Assault marines only have FF5+ for firefights.
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Edit as Neal says - just got to type faster
