Apologist wrote:
Building sprues are definitely of interest. In terms of aesthetics, having the whole panel as windows looks a bit off – have you tried having smaller windows within a solid arch?
Something like this, perhaps:

Failing that, some blank/solid sections would be a nice option.
Love the concept but i'm afraid the render looks iffy to me - looks like a cartoon of a building not a building (this may be because i'm an architect

so slap me down if i'm being pedantic compared to the majority here
The genius of the FW buildings/GW ruins was that - despite being faintly ridiculous if you considered them practically - they looked eminently convincing even under fairly quite close scrutiny. The designer had obviously closely studied real buildings of the style and scale to get the proportions just right and then interpret and adapt to the practicalities of making a multi-story building in a gothic style.
You could build a building like them, they would be crap but an authoritarian, fascist uber government might just do it anyway...
After that it was the little details. Window mouldings, cills, brick textures, string courses, mullions and parapets, etc. This gave a great sense of scale just like the "gubbins" from battle ship kits sprinkled over the death star or red dwarf. The example shown in Apologist's photos is a great example - but remember it is unlikely to have intermediate floors.
Sorry if this sounds like a kicking. As the architect mantra goes, its easy to criticise but hard to design. There is obviously a market out there so its worth pursuing. I would be happy to get involved in helping to draw up some ideas (possibly even in 3D if sketchup is suitable?) but if you are planning it as part of the indigogo i won't have time this week. Sorry.
The test resin piece looked much more convincing btw.
Also, has the order of upgrades to the sprue (even if not the exact targets required) been decided yet ?